Education marketers need to find new ways to engage with prospective students and families to help them understand the real value of higher ed. To do this, they need to stay on top of industry trends and make sure they’re using social media to its full potential to reach their audience.
There are a number of different platforms schools can use for their social media marketing, but one that is particularly useful for schools with a strong brand and high-quality content is YouTube. This is because the site allows schools to create highly personalised video experiences and it’s easy to share them across multiple channels.
Facebook Live is another important social media platform for schools to take advantage of. It’s a great way to show off your school’s culture, facilities, and people and it can also be used to promote events that occur at your school. For example, Northeastern University recently used their commencement video on Facebook Live to attract attention and boost interest in the event.
Short-form video is a trend that’s sweeping social media, and for good reason. It appeals to younger generations, who are accustomed to receiving digital content in quick bursts. This is especially true for millennials, who are known to be highly visual and have a natural affinity for short videos.
Creating a Video Strategy is Essential for Higher Ed Marketers
As a result, it’s critical that every higher ed institution has a well-planned video strategy. This is especially crucial for schools with a large student population because students are more likely to watch and comment on videos than other types of content.
A video marketing campaign is not only a cost-effective way to get your message out, but it’s also incredibly effective in boosting engagement with your brand and attracting potential students. Moreover, it can be easily customised to fit any budget, allowing you to tailor your video to your target audience, so you’re not spending money on content that won’t reach the right people.
Answering Questions with Facebook Posts is a Smart Move for Colleges and Universities
Students are always looking https://shout-media.ca/educational/ for answers to their questions, so if you can provide them with the information they need, your posts will be much more effective. So, it’s worth asking yourself what your students want to know about your institution and then sharing the answers to these questions on your social media sporadically.
The answer may be as simple as sharing a picture of a student with their dog or showing off a class project, but it’s a powerful way to engage your followers and showcase the best aspects of your school. This type of social media content has the potential to go viral, bringing in thousands of viewers who will want to follow your school’s posts to keep up with what’s going on at their favorite campus.
User-Generated Content is Key to Your Education Marketing Strategy
Whether it’s videos, photos, or text, users are looking for genuine testimonials and honest reviews from other students and alumni. These are all important assets to your higher ed marketing strategy, and they can help you stand out from the competition by providing proof that your school is truly the right place for their child.